Lifestyle makes a mark in the heart of Coimbatore with Fun Republic. It is located in the prime location of Coimbatore at Avinashi Road in Peelamedu with 300 feet wide Frontage. It is located at the distance of 3 kms from the airport, 6 kms from the bus stand and 8 kms from the railway station.
The details of the mall are as follows:
Total Land Area: 150718 Sq. Ft
Total Built –Up Area: 525000 Sq. Ft
No of Floors: 6 Levels
Parking Capacity Approx.: 600 (3 Basements)
Frontage: 300 Ft
Access Road: 150 Ft.
The mall has many of the first mover advantage. The Mall is surrounded by densely populated residential areas. It is situated in a very much developed industrialised area & recently developed popular residential colonies. Coimbatore popularly is a hub for Hospitals & Colleges & the mall is sandwich between 12 Famous Colleges. & 9 Reputed Hospitals & 8 Hostels & 6 Famous Tourist Landmarks. Upcoming IT Parks within 2 Km from Mall.
Fun Republic Mall Location near by Colleges will give it more advantage as most of the youth will be the floating visitors to it. Being an established group in North India, Fun Republic will be a major competitor to Brooke fields. Brooke fields with its mixed anchors like RMKV and International looks like bazaar, but Fun Group is very keen to maintain consistency in the anchors, that is the reason they have opted for International brands only. But it might turn bad also for the mall, because international brands don’t have brand affordability which many people prefer.
When interacted with the customers they had mixed response. Many of them told the problems which they are facing in the mall. The major thing they pointed out was that the parking facility is inadequate and they are charging it at Rs 10/hour which can be an expensive affair if they want to spend more time. They felt the mall visibility and accessibility is a major opportunity. Even the advertising and marketing elements were lesser in the mall than expected. More importance should be given to important signage and lighting inside the mall also. The glass railing is a major safety and security issue, as it cannot support the weight of anyone leaning to it.
People were not satisfied with the overall cleanliness of the floors, glasses and even the washrooms. A woman told us that there is no amusement special for kids in the mall. They should start the gaming zone soon. Another student felt that she expected more of interior design elements from the mall, the overall presentation of the mall fails to attract her. An old lady told us that the escalator is switched off during the peak hours, which she found very inconvenient.
But overall all the customers were really excited that a new mall has come up. New Population of Coimbatore is looking forward to upgrade them like Metro Cities of India & is looking forward to have a different kind of experience, exciting ambience and entertainment in the city. So there is huge opportunity for inflow of crowd in Fun city Mall as they are creating a Landmark for this new generation of Coimbatore.
The details of the mall are as follows:
Total Land Area: 150718 Sq. Ft
Total Built –Up Area: 525000 Sq. Ft
No of Floors: 6 Levels
Parking Capacity Approx.: 600 (3 Basements)
Frontage: 300 Ft
Access Road: 150 Ft.
The mall has many of the first mover advantage. The Mall is surrounded by densely populated residential areas. It is situated in a very much developed industrialised area & recently developed popular residential colonies. Coimbatore popularly is a hub for Hospitals & Colleges & the mall is sandwich between 12 Famous Colleges. & 9 Reputed Hospitals & 8 Hostels & 6 Famous Tourist Landmarks. Upcoming IT Parks within 2 Km from Mall.
When interacted with the customers they had mixed response. Many of them told the problems which they are facing in the mall. The major thing they pointed out was that the parking facility is inadequate and they are charging it at Rs 10/hour which can be an expensive affair if they want to spend more time. They felt the mall visibility and accessibility is a major opportunity. Even the advertising and marketing elements were lesser in the mall than expected. More importance should be given to important signage and lighting inside the mall also. The glass railing is a major safety and security issue, as it cannot support the weight of anyone leaning to it.
People were not satisfied with the overall cleanliness of the floors, glasses and even the washrooms. A woman told us that there is no amusement special for kids in the mall. They should start the gaming zone soon. Another student felt that she expected more of interior design elements from the mall, the overall presentation of the mall fails to attract her. An old lady told us that the escalator is switched off during the peak hours, which she found very inconvenient.
But overall all the customers were really excited that a new mall has come up. New Population of Coimbatore is looking forward to upgrade them like Metro Cities of India & is looking forward to have a different kind of experience, exciting ambience and entertainment in the city. So there is huge opportunity for inflow of crowd in Fun city Mall as they are creating a Landmark for this new generation of Coimbatore.
data collection and strategy briefing is good
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